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Description - Customer Relationship Management by Kristin J. Anderson

Customer relationship management (CRM) gets a lot of attention as managers recognize its importance in the workplace as a base for growth. Customers have a variety of choice in these modern times, and, especially with the Internet, it is vital that companies understand what's involved in building a long-term relationship with their customers. This book offers practical advice on how to create and sustain great relationships with customers. The book shows: how to support CRM with modern technology; what the most effective data warehousing techniques are; how to manage short and long-term relationships; and the benefits of knowing your customers and who they are. Company examples and case studies are used throughout the book.

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Book Details

ISBN: 9780071379540
ISBN-10: 0071379541
Format: Paperback
(224mm x 147mm x 9mm)
Pages: 164
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 18-Sep-2001
Country of Publication: United States

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Author Biography - Kristin J. Anderson

Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.

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