Description - Customer Relationship Management by Kristin J. Anderson
Customer relationship management (CRM) gets a lot of attention as managers recognize its importance in the workplace as a base for growth. Customers have a variety of choice in these modern times, and, especially with the Internet, it is vital that companies understand what's involved in building a long-term relationship with their customers. This book offers practical advice on how to create and sustain great relationships with customers. The book shows: how to support CRM with modern technology; what the most effective data warehousing techniques are; how to manage short and long-term relationships; and the benefits of knowing your customers and who they are. Company examples and case studies are used throughout the book.
Buy Customer Relationship Management by Kristin J. Anderson from Australia's Online Independent Bookstore, Boomerang Books.
(224mm x 147mm x 9mm)
Publisher: McGraw-Hill Education - Europe
Country of Publication:
Book Reviews - Customer Relationship Management by Kristin J. Anderson
Author Biography - Kristin J. Anderson
Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.