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Description - Small Business Solutions by Robert A. Hisrich

This title provides proven techniques for facing and defeating common small business problems before they defeat your business. From raising capital and building a good workforce to finding and exploiting a market niche, certain problems have always plagued small business owners and managers, and often spelled the difference between success or failure."Small Business Solutions" examines 13 of these commonly occurring obstacles, and provides you with the step-by-step answers you need to confront vital questions including: "How will I find the right customers, and get them to buy?"; "Why can't I turn these frontline sales into bottom line profits?"; "Where can I find the money I need to fuel my company's expansion?"; "Which distribution channels will most effectively get me to the end users?"; and, "When should I start giving up precious control to make room for further growth?". While all businesses obviously face unique concerns and crises, the fact remains that many of these problems are remarkably similar and can be addressed in ways that have always worked. "Small Business Solutions" shows you how to foresee and address the 13 most fundamental of these questions, and provides you with the answers you need to overcome them at each step of the game on your way to building a viable, successful, and long-lasting enterprise.

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Book Details

ISBN: 9780071414357
ISBN-10: 0071414355
Format: Paperback
(226mm x 208mm x 15mm)
Pages: 160
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 26-Jan-2004
Country of Publication: United States

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Author Biography - Robert A. Hisrich

Robert D. Hisrich, Ph.D. holds the A. Malachi Mixon III Chair in Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Director of start-up consultancy H&B Associates, Dr. Hisrich is the author of numerous books, including Entrepreneurship. He lives in Cleveland, Ohio.

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