Description - More Words That Sell by Richard Bayan
A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, "Words That Sell", it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles.
The impact of Internet advertising is acknowledged with lists of email "grabbers", a brief text section on Internet advertising does and don'ts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring one's writing to the Internet, and a list of Internet advertising "key words" for quick reference.
Buy More Words That Sell by Richard Bayan from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 188mm x 13mm)
Publisher: McGraw-Hill Education - Europe
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Book Reviews - More Words That Sell by Richard Bayan
Author Biography - Richard Bayan
Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.