Description - How to Make it Big in the Seminar Business by Paul Karasik
This is a revision of Paul Karasik's classic reference guide, How to Make It Big in the Seminar Business, which has become a must-have book for consultants and speakers. Aimed at consultants, speakers, and coaches, the book revealed the secrets of seminar success. In addition to including all the practical know-how readers needed to organize their seminar business, he carefully discussed the fundamental elements of successful seminar design, delivery, and promotion. No matter what level of business experience readers brought with them, by the time they were finished with the book Karasik had given them the tools they needed to: Determine fees, methods of payment, and recover up-front outlays quickly; Evaluate a program's potential both locally and nationally; Implement low-risk, hi-profile marketing strategies; Determine the best time and place to schedule; Incorporate high-impact audiovisuals; Solicit audience feedback and use it to make the presentation better; Even after 10 years, the book is still selling, but it's in dire need of an update.
One of the book's main selling points was that it served as an invaluable directory listing names, addresses, and telephone numbers for 160 public seminar companies, 120 corporate training companies, 75 speakers bureaus, and 543 of the best seminar sites. Of course, those listing are now badly outdated. In addition to this invaluable appendix material, the author proposes adding the following sections and material: A chapter on delivering seminars using new technology; also, Web seminars; How to use Web sites as a marketing strategy; How to develop a coaching service that you can offer in conjunction with your seminars; How to develop and use e-mail newsletters; Packed with insider tips from one of the seminar field's leaders, this updated book will give novices and pros alike practical insights into the key elements of seminar design, delivery, and promotion.
Buy How to Make it Big in the Seminar Business by Paul Karasik from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x 18mm)
Publisher: McGraw-Hill Education - Europe
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Author Biography - Paul Karasik
Paul Karasik (San Diego, CA) is a noted sales and management consultant and founder of the American Seminar Leaders Association.