Description - The Future of Advertising by Joe Cappo
Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.
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(208mm x 139mm x 19mm)
Publisher: McGraw-Hill Education - Europe
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Author Biography - Joe Cappo
Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association