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Description - The New Strategic Thinking by Michel Robert

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies. In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, "The New Strategic Thinking" shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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Book Details

ISBN: 9780071462242
ISBN-10: 0071462244
Format: Hardback
(236mm x 155mm x 20mm)
Pages: 352
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 10-Aug-2005
Country of Publication: United States

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Author Biography - Michel Robert

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 60 partners in 15 countries that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals including The Wall Street Journal. He is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term "strategic thinking."