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Description - Strategic Corporate Communications: A Global Approach for Doing Business in the New India by Paul A. Argenti

Today's leading expert on corporate communication shows global companies how to create a communications strategy for the crucial Indian market A vital resource for all global companies that do business in India, this guidebook shows you how to create a marketing communications strategy specifically for the ever-changing and crucial Indian market. Written by renowned corporate communications expert Paul Argenti, Strategic Corporate Communication presents a complete game plan that you can follow for both internal and external communications.

Buy Strategic Corporate Communications: A Global Approach for Doing Business in the New India by Paul A. Argenti from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780071549912
ISBN-10: 0071549919
Format: Hardback
(237mm x 159mm x 30mm)
Pages: 360
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 26-Aug-2008
Country of Publication: United States

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Author Biography - Paul A. Argenti

Paul A. Argenti is professor of corporate communication at the Tuck School of Business at Dartmouth College. He provides management and corporate communication consulting to such clients as Goldman Sachs, Sony, and Novartis.

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