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Description - The Apple Way by Jeffrey L. Cruikshank

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The "Apple Way" examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons you can learn from Apple.

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Book Details

ISBN: 9780072262339
ISBN-10: 0072262338
Format: Hardback
(237mm x 158mm x 26mm)
Pages: 224
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Dec-2005
Country of Publication: United States

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Author Biography - Jeffrey L. Cruikshank

Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of Colin Powell and The Essential Vince Lombardi.

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