1300 36 33 32

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The "Apple Way" examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons you can learn from Apple.

Buy Apple Way book by Jeffrey L. Cruikshank from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780072262339
ISBN-10: 0072262338
Format: Hardback
(237mm x 158mm x 26mm)
Pages: 224
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Dec-2005
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Apple Way book by Jeffrey L. Cruikshank and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Jeffrey L. Cruikshank

Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of Colin Powell and The Essential Vince Lombardi.

Books By Author Jeffrey L. Cruikshank

Man Who Sold America by Jeffrey L. Cruikshank

The Man Who Sold America

Hardback, August 2010
$47.67
In Peace and in War by Jeffrey L. Cruikshank

In Peace and in War

Hardback, December 2007
$59.69
Breaking Robert's Rules by Jeffrey L. Cruikshank

Breaking Robert's Rules

Hardback, September 2006
$84.56
Shaping the Waves by Jeffrey L. Cruikshank

Shaping the Waves

Hardback, April 2005
$68.13