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Description - Charisma Effect by Desmond Guilfoyle

It is argued that how people say something is of equal or greater importance than what they say. How a person projects themselves, structures their content and delivers their performance are all key ingredients in what people call charisma and influence. Ultimately, both professionally and socially, the more understanding the deliverer has of impression management the more persuasive the message. In The Charisma Effect, Des Guilfoyle (ABC's National Training and Development Advisor) presents a practical how-to guide to techniques and models that are applicable across a broad range of speaking contexts, from one-to-one to mass communication. Most presentation books focus on the structure of public speaking and offer templates for the presentation of content. This book concentrates on the individual doing the presentation, the overal form that it takes and the management of impressions. It systematically takes the reader through the process of perception management.

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Book Details

ISBN: 9780074711446
ISBN-10: 007471144X
Format: Paperback
(224mm x 151mm x 20mm)
Pages: 386
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 30-Jun-2002
Country of Publication: Australia

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Author Biography - Desmond Guilfoyle

Desmond Guilfoyle is ABC's national specialist, radio, in Training and Development. He is a previous cowinner of the Australian National Training Award.

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