Call Boomerang Books 1300 36 33 32

Description - Marketing: The Core by Roger A. Kerin

This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.

Buy Marketing: The Core by Roger A. Kerin from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780074716182
ISBN-10: 0074716182
Format: Paperback
(260mm x 210mm x 18mm)
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Oct-2007
Country of Publication: Australia

Other Editions - Marketing: The Core by Roger A. Kerin

Book Reviews - Marketing: The Core by Roger A. Kerin

» Have you read this book? We'd like to know what you think about it - write a review about Marketing: The Core book by Roger A. Kerin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Roger A. Kerin

Marketing: The Core by Roger A. Kerin
Paperback, January 2015
$152.95
Marketing by Roger A. Kerin
Hardback, January 2014
$139.45
Strategic Marketing Problems: International Edition by Roger A. Kerin
Paperback, September 2012
$123.26