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This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.

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Book Details

ISBN: 9780074716182
ISBN-10: 0074716182
Format: Paperback
(260mm x 210mm x 18mm)
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Oct-2007
Country of Publication: Australia


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