Description - Marketing: The Core by Roger A. Kerin
This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.
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(260mm x 210mm x 18mm)
Publisher: McGraw-Hill Education - Europe
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