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Description - Marketing Research by Peter Chisnall

The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

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Book Details

ISBN: 9780077108120
ISBN-10: 0077108124
Format: Paperback
(248mm x 191mm x 24mm)
Pages: 496
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Nov-2004
Country of Publication: United States

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Author Biography - Peter Chisnall

Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK