The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
Buy Marketing Research book by Peter Chisnall from Australia's Online Independent Bookstore, Boomerang Books.
(97mm x 75mm x 8mm)
McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Country of Publication:
Author Biography - Peter Chisnall
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK