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Description - Handbook of Hospitality Marketing Management by Haemoon Oh

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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Book Details

ISBN: 9780080450803
ISBN-10: 0080450806
Format: Hardback
(234mm x 165mm x mm)
Pages: 574
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 11-Apr-2008
Country of Publication: United Kingdom

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