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Description - Six Frames by Edward De Bono

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person, but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog, rather than the poor person lying prone in the road, and that is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Well, instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner. Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come into it. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab - for ease of reference. Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at i

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Book Details

ISBN: 9780091924195
ISBN-10: 0091924197
Format: Paperback
(217mm x 138mm x 12mm)
Pages: 144
Imprint: Vermilion
Publisher: Ebury Publishing
Publish Date: 7-Aug-2008
Country of Publication: United Kingdom

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Author Biography - Edward De Bono

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar), where he gained an honours degree in psychology and physiology and then a DPhil in medicine. He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967, de Bono invented the now commonly-used term 'lateral thinking' and, for many millions of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 40 languages, and his advice is sought by Nobel laureates and world leaders alike.

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