Description - The Elephant And The Flea by Charles Handy
We are faced with a tug-of-war between our desire for a separate identity and our need for combination. We want to be ourselves, but, to survive in a bigger world, we also need to be part of something bigger. Fleas need elephants, just as elephants need fleas to keep them alert and dancing. This applies to my own life story, as I found elephants too imprisoning to my eventual freedom as a flea. But the idea also applies to economies who need both, to business which has to structure itself to allow fleas to co-exist with the elephants, to society which needs to encourage individualism but needs the conformity of the elephant, to education to religion, to marriage and other relationships, and to all people seeking to structure their lives.
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(198mm x 129mm x 15mm)
Arrow Books Ltd
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Author Biography - Charles Handy
Charles Handy is a writer and broadcaster. His books, including The Empty Raincoat, have sold over one million copies around the world. He was named as Business Columnist of the Year in 1994. He has been, in his time, an oil executive, a business economist, a Professor at the London Business School, and Chairman of the Royal Society of Arts.