Description - Critical Mass by Philip Ball
Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology, psychology, Phillip Ball shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of indiviuals and look to the impact of hundreds, thousands or millions of individual human decisions, whether in circumstances in which human being co-operate or conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the Harry Potter book, voting for a particular party or responding to the lures of advertisers.
Buy Critical Mass by Philip Ball from Australia's Online Independent Bookstore, Boomerang Books.
(198mm x 129mm x 40mm)
Arrow Books Ltd
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Author Biography - Philip Ball
Formerly on the staff of Nature, Philip Ball is now a full-time writer. He lives in London.