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Description - Critical Mass by Philip Ball

Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology, psychology, Phillip Ball shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of indiviuals and look to the impact of hundreds, thousands or millions of individual human decisions, whether in circumstances in which human being co-operate or conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the Harry Potter book, voting for a particular party or responding to the lures of advertisers.

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Book Details

ISBN: 9780099457862
ISBN-10: 0099457865
Format: Paperback
(198mm x 129mm x 40mm)
Pages: 656
Imprint: Arrow Books Ltd
Publisher: Cornerstone
Publish Date: 3-Feb-2005
Country of Publication: United Kingdom

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Author Biography - Philip Ball

Formerly on the staff of Nature, Philip Ball is now a full-time writer. He lives in London.

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