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Description - Branded by Alissa Quart

Did you know you're being brainwashed? Corporations spend billions of dollars annually to woo teen and pre-teen consumers, but today's efforts to control young minds and wattles take marketing strategies to a dangerous new level. Alissa Quart's incisive expose takes the reader to the dark side of teen marketing, revealing an aggressive and disturbing world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other. From the 20-somethings who walk the streets looking for 'teen cool' to the marketing teams behind the scenes in the corporate effort to 'sponsor' schools, Quart introduces us to the most threatening of these initiatives. This compelling book discovers how teens succumb to content commercial battering designed to reduce their individuality and creativity, the effects on targeted messages on emerging teen identities and how they are subtly taught to market to each other. But we also witness the bravery of isolated young people who fight back, turning the tables on the cocksure mega-corporations striving to crack the codes of 'teen cool'. These kids pr

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Book Details

ISBN: 9780099458067
ISBN-10: 0099458063
Format: Paperback
(197mm x 129mm x 20mm)
Pages: 336
Imprint: Arrow Books Ltd
Publisher: Cornerstone
Publish Date: 1-May-2003
Country of Publication: United Kingdom

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Author Biography - Alissa Quart

Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.

Books By Alissa Quart

Republic Of Outsiders by Alissa Quart
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