Description - Managing Technology and Innovation for Competitive Advantage by V.K. Narayanan
A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today; e.g., globalization, time compression, technology integration and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes, T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation are followed throughout. *A focus on competitive advantage: Anchored in current business trends. Views technology and innovation as value drivers and shows how management decisions should be anchored in the fundamental objective of creating competitive advantage. The advantage may come from innovation and imitation, and will depend on both market factors and firm resources. *An open systems view of management; Underscoring the role of environment in management decisions.
Emphasizes three environmental trends - globalization, time compression and technology integration - throughout. *A focus on the general manager: Emphasis on the big picture rather than the details of any specific approach. *The importance of organizational learning: Through scanning, by doing, reflecting, and analyzing, a critical process in the management of technology.
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(240mm x 178mm x 3mm)
Publisher: Pearson Education (US)
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