For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
Buy Advertising Ethics book by Edward H. Spence from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 178mm x 9mm)
Publisher: Pearson Education (US)
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Author Biography - Edward H. Spence
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia. Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication - Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.