Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Merchandising of Fashion Products by Doris H. Kincade

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

Buy Merchandising of Fashion Products by Doris H. Kincade from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780131731257
ISBN-10: 0131731254
Format: Paperback
(232mm x 181mm x 34mm)
Pages: 655
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 12-Feb-2009
Country of Publication: United States

Book Reviews - Merchandising of Fashion Products by Doris H. Kincade

» Have you read this book? We'd like to know what you think about it - write a review about Merchandising of Fashion Products book by Doris H. Kincade and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review