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Description - Ethical Marketing by P.E. Murphy

For Marketing and Business Ethics courses in business or philosophy departments. This text examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book fills a void in the business ethics field while focusing on the best ethical practices in marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.

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Book Details

ISBN: 9780131848146
ISBN-10: 0131848143
Format: Paperback
(228mm x 152mm x mm)
Pages: 288
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 25-Aug-2004
Country of Publication: United States

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