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Description - Developing a Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden

Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.

Buy Developing a Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780137783335
ISBN-10: 0137783337
Format: Paperback
(265mm x 203mm x 10mm)
Pages: 192
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 20-Apr-1998
Country of Publication: United States

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