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Description - Sports Marketing by Matthew D. Shank

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Buy Sports Marketing by Matthew D. Shank from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780138137458
ISBN-10: 0138137455
Format: Paperback
(254mm x 207mm x 17mm)
Pages: 480
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 1-Mar-2008
Country of Publication: United States

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Books By Matthew D. Shank

Sports Marketing by Matthew D. Shank
Paperback, November 2014