Description - Sports Marketing by Matthew D. Shank
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
Buy Sports Marketing by Matthew D. Shank from Australia's Online Independent Bookstore, Boomerang Books.
(254mm x 207mm x 17mm)
Publisher: Pearson Education (US)
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