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Description - Gut Feelings by Gerd Gigerenzer

A sportsman catches a ball without calculating its speed or distance. A group of amateurs beats the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision making. He explains that, in an uncertain world, sometimes we have to ignore information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analysing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

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Book Details

ISBN: 9780141015910
ISBN-10: 0141015918
Format: Paperback
(200mm x 132mm x 16mm)
Pages: 288
Imprint: Penguin Books Ltd
Publisher: Penguin Books Ltd
Publish Date: 1-Aug-2008
Country of Publication: United Kingdom

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Author Biography - Gerd Gigerenzer

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality- The Adaptive Toolbox and Reckoning with Risk. His latest book is Gut Feelings.

Books By Gerd Gigerenzer

Heuristics by Gerd Gigerenzer
Paperback, December 2015
Cognition as Intuitive Statistics by Gerd Gigerenzer
Hardback, July 2015
Simply Rational by Gerd Gigerenzer
Hardback, March 2015
Risk Savvy by Gerd Gigerenzer
Paperback, March 2015