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Description - The Medium Is The Massage, by John Berger

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.

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Book Details

ISBN: 9780141035826
ISBN-10: 014103582X
Format: Paperback
(180mm x 112mm x 12mm)
Pages: 160
Imprint: Penguin Books Ltd
Publisher: Penguin Books Ltd
Publish Date: 1-Sep-2008
Country of Publication: United Kingdom

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Author Biography - John Berger

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

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