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Description - Intercultural Business Communication by Robert Gibson

Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems? In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.

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Book Details

ISBN: 9780194421805
ISBN-10: 0194421805
Format: Paperback
(280mm x 220mm x 5mm)
Pages: 128
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 25-Apr-2002
Country of Publication: United Kingdom

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