Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems? In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.
Buy Intercultural Business Communication book by Robert Gibson from Australia's Online Independent Bookstore, Boomerang Books.
(280mm x 220mm x 5mm)
Oxford University Press
Publisher: Oxford University Press
Country of Publication: