Description - Packaging the Presidency by Kathleen Hall Jamieson
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
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(204mm x 135mm x 30mm)
Oxford University Press Inc
Publisher: Oxford University Press Inc
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Author Biography - Kathleen Hall Jamieson
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.