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This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Buy Modern Competitive Analysis book by Sharon M. Oster from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780195119411
ISBN-10: 019511941X
Format: Paperback
(243mm x 161mm x 26mm)
Pages: 448
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 27-May-1999
Country of Publication: United States

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Books By Author Sharon M. Oster