Georg Von Krogh is Professor of Management and member of the board, the Institute of Management, University of St. Gallen, Switzerland. An active consultant, his clients include Hoffman La-Roche, PricewaterhouseCoopers, and Swiss Bank Corporation. He lives in Gallen, Switzerland. Kazuo Ichijo is Associate Professor, Faculty of Social Sciences, Hitotsubashi University. Author of Management by Values, winner of the Japan Management Association's 1998 Best Book Award, he also works with the leaders of Toyota, General Electric, Fujitsu, Sony, Hitachi, and others, to help them transform their organizations. He lives in Tokyo, Japan. Ikujiro Nonaka is Dean of the School of Knowledge Science at the Japan Advanced Institute of Science and Technology and is a chaired professor at the University of California, Berkeley, Haas School of Business. Co-author of the highly acclaimed The Knowledge-Creating Company (OUP), he lives in Tokyo, Japan.