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Description - When Firms Change Direction by Anne Sigismund Huff

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

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Book Details

ISBN: 9780195136432
ISBN-10: 0195136438
Format: Hardback
(243mm x 162mm x 20mm)
Pages: 288
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 1-Dec-2000
Country of Publication: United States

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