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Description - Creating Better Futures by James A. Ogilvy

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Here, Ogilvy shows how we can use this cutting-edge method for social change in our own neighbourhoods. This text presents a vision of how the world is changing - and how it can be changed for the better. The author argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning - a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope.

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Book Details

ISBN: 9780195146110
ISBN-10: 0195146115
Format: Hardback
(240mm x 162mm x 25mm)
Pages: 256
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 1-Jan-2002
Country of Publication: United States

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Author Biography - James A. Ogilvy

James A. Ogilvy is a co-founder of Global Business Network, a member of the Monitor Group of Companies. Prior to his career in consulting, Dr. Ogilvy taught philosophy at Yale University. He lives in the San Francisco Bay area.