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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Book Details

ISBN: 9780195161441
ISBN-10: 0195161440
Format: Hardback
(247mm x 164mm x 23mm)
Pages: 288
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 1-Apr-2005
Country of Publication: United States

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