This anthology, first published in 1976, is used in courses on television criticism, television history, media & society, and broadcasting. The 7th edition, which is comprised of virtually all new selections, features a slightly revamped organization, adding sections on History and Reception. In addition, this revision expands its international focus, with pieces on the Chinese soap opera, Brazilian telenovelas, and the role of race in Puerto Rican television, among others. Finally, this book remains current in its treatment of technology, making it the gold standard of anthologies on television.
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(234mm x 155mm x 25mm)
Oxford University Press Inc
Publisher: Oxford University Press Inc
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Author Biography - Horace Newcomb
Horace Newcomb holds the Lambdin Key Chair for the Peabody Awards in the Grady College of Journalism and Mass Communications at the University of Georgia. He is the editor of two editions of the Museum of Broadcast Communications Encyclopedia of Television (1997, 2004).