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What does it mean to drive a Cadillac? What does 'cuckoo' suggest about the bird? - two examples explored in this investigation of the history of language signs and of what philosophers, linguists, and others have had to say about them. Rudi Keller shows how signs emerge, function, and develop in the permanent process of language change. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles, Rudi Keller has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non-technical book which will interest linguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.

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Book Details

ISBN: 9780198237952
ISBN-10: 0198237952
Format: Paperback
(235mm x 156mm x 16mm)
Pages: 276
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 5-Nov-1998
Country of Publication: United Kingdom

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Author Biography - Rudi Keller

Rudi Keller is Professor of German Linguistics at Heinrich Heine University, Dusseldorf.

Books By Author Rudi Keller

Theory of Linguistic Signs by Rudi Keller

A Theory of Linguistic Signs

Hardback, October 1998
On Language by Rudi Keller

On Language

Paperback, November 1994