Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
Buy Parties and Their Members book by Susan E. Scarrow from Australia's Online Independent Bookstore, Boomerang Books.
(224mm x 146mm x 22mm)
Publisher: Oxford University Press
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Author Biography - Susan E. Scarrow
Susan E. Scarrow teaches political science at the University of Houston. She has been a visiting scholar at Nuffield College, Oxford, at Mannheim University, and at the Center for European Studies, Harvard University.