Call Boomerang Books 1300 36 33 32

How did BMW recover from the verge of bankruptcy to become one of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips' outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? Drawing on his own business experience and concepts in economics, legal theory, and sociology, John Kay presents a fresh approach to questions of business strategy. He rejects the military analogy that underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, the book not only offers insights into the creation of effective business strategies, but also sheds lights on the success, and failure of national economies. Now that the single market is upon us, this lively, perceptive book is probably the most important European contribution to strategic thinking for many years.

Buy Foundations of Corporate Success book by John Kay from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780198287810
ISBN-10: 019828781X
Format: Hardback
(242mm x 163mm x 29mm)
Pages: 434
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 25-Mar-1993
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Foundations of Corporate Success book by John Kay and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - John Kay

John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.

Books By Author John Kay

Long and the Short of it by John Kay

The Long and the Short of it

Paperback, December 2016
$22.49
Other People's Money by John Kay

Other People's Money

Paperback, September 2016
$29.25
Obliquity by John Kay

Obliquity

Paperback, February 2011
$20.69
John Kay's Original Portraits by John Kay

John Kay's Original Portraits

Hardback, December 2007
$558.00