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In cyberspace we see examples of the best and the worst aspects of human behaviour. The Internet environment is unique - it affects our attitudes, inhibitions, feelings of responsibility, emotions, impressions of others, and relationships. The Internet enables people to express elements of their personality that they cannot usually reveal in face-to-face interactions. The understanding of these processes extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online. "The Social Net" examines the social psychology of the Internet. With chapters from leading internationally renowned academics, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet.

Buy The Social Net book by Yair Amichai-Hamburger from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780198528760
ISBN-10: 0198528760
Format: Paperback
(234mm x 156mm x 17mm)
Pages: 298
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 7-Apr-2005
Country of Publication: United Kingdom

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