Call Boomerang Books 1300 36 33 32

Description - Business Economics by Roger Perman

Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.

Buy Business Economics by Roger Perman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780198775249
ISBN-10: 0198775245
Format: Paperback
(245mm x 189mm x 18mm)
Pages: 336
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 4-Mar-1999
Country of Publication: United Kingdom

Other Editions - Business Economics by Roger Perman

Book Reviews - Business Economics by Roger Perman

» Have you read this book? We'd like to know what you think about it - write a review about Business Economics book by Roger Perman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Roger Perman