Call Boomerang Books 1300 36 33 32

Description - International Retailing by Nicholas Alexander

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions

Buy International Retailing by Nicholas Alexander from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780199212828
ISBN-10: 0199212821
Format: Paperback
(246mm x 189mm x 22mm)
Pages: 400
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 13-Nov-2008
Country of Publication: United Kingdom

Other Editions - International Retailing by Nicholas Alexander

Book Reviews - International Retailing by Nicholas Alexander

» Have you read this book? We'd like to know what you think about it - write a review about International Retailing book by Nicholas Alexander and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Nicholas Alexander

Emergence of Modern Retailing 1750-1950 by Nicholas Alexander
Paperback, October 1998
$73.79
Internationalisation of Retailing by Nicholas Alexander
Hardback, March 1996
$255.60
Retail Structure by Nicholas Alexander
Paperback, March 1996
$81.89
Retail Marketing by Nicholas Alexander
Paperback, March 1996
$81.89