Call Boomerang Books 1300 36 33 32

Description - Marketing Management for Nonprofit Organizations by Adrian Sargeant

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. The new edition will be accompanied by an online resource centre for the first time, comprising the following features: Student resources: Web links to other websites of value to students specialising in the field Self test quizzes (MCQs) Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) Further reading list Podcasts from practitioners and from own lectures and presentations Lecturer resources: A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the book Additional case studies of approximately 500 words (2-3 per sector specific chapter) Guidance on how to use the case studies

Buy Marketing Management for Nonprofit Organizations by Adrian Sargeant from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780199236152
ISBN-10: 0199236151
Format: Paperback
(247mm x 189mm x 26mm)
Pages: 520
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 8-Jan-2009
Country of Publication: United Kingdom

Book Reviews - Marketing Management for Nonprofit Organizations by Adrian Sargeant

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Management for Nonprofit Organizations book by Adrian Sargeant and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Adrian Sargeant

Fundraising Principles and Practice by Adrian Sargeant
Hardback, February 2017
Fundraising Management by Adrian Sargeant
Hardback, July 2014
Building Donor Loyalty by Adrian Sargeant
Paperback, February 2011
Routledge Companion to Nonprofit Marketing by Adrian Sargeant
Hardback, November 2007