Each chapter of this text takes as its starting point a myth, a legend, a story or a fable and explores its contemporary relevance for a world of globalization, organizations and consumerism. Each contributor is inspired by a relatively short but rich text which is then used as a springboard for an analysis of contemporary social and organizational realities. The idea behind this book is that by looking at contemporary society through the prism of pre-modern narratives, certain features emerge in sharp relief, while others are found to be entrenched in societies across the ages. The texts that have inspired the authors of this collection differ - some are myths, some are stories, one is a children's tale. The origins of these texts differ, from the scriptural to the folkloric, from high art to oral tradition. What all the texts have in common is a distinct and compelling plot, a cast of recognizable characters with an ability to touch us and speak to us through the ages and, above all, a powerful symbolic aura, one that makes them identifiable landmarks in storytelling tradition. The driving force behind this project was each author's love for their narratives.
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(239mm x 162mm x 17mm)
Oxford University Press
Publisher: Oxford University Press
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Author Biography - Yiannis Gabriel
Yiannis Gabriel is Professor of Organizational Theory, School of Management, Imperial College, having taught previously at Thames Polytechnic and Bath University. He has a degree in Mechanical Engineering from Imperial College London, where he also carried out post-graduate studies in industrial sociology. He has a PhD in Sociology from the University of California, Berkeley. His main research interests are in organizational and psychoanalytic theories, consumer and cultural studies. He has written numerous books and articles and is well-known for his work on storytelling in organizations. He has carried out research on leadership, management learning, the dissemination of organizational knowledge, and chaos and complexity in organizations. He has been Editor of the journal Management Learning and is Associate Editor of Human Relations.