The text will be a valuable guide for students either intending to, or pursuing a career in Management. It is suitable for advanced level undergraduate Business and Management degrees as well as postgraduate courses. Practising managers would also find the book a useful reference to current management decision making theory. This book takes a holistic approach, combining both quantitative and qualitative aspects of management decision making with a strong interdisciplinary perspective. Quantitative tools are shown in context so that students can see their relevance to day-to-day decision making. The role of IT in decision making is also addressed. The text explores the relationship between hard and soft aspects of decision making by addressing their philosophical underpinnings, and uses examples from the authors' own experiences to illustrate important issues.
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(246mm x 189mm x 20mm)
Financial Times Prentice Hall
Publisher: Pearson Education Limited
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