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Description - Turn Signals are the Facial Expressions of Automobiles by Donald A. Norman

From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

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Book Details

ISBN: 9780201622362
ISBN-10: 020162236X
Format: Paperback
(229mm x 152mm x mm)
Pages: 224
Imprint: Basic Books
Publisher: INGRAM PUBLISHER SERVICES US
Publish Date: 30-Apr-1993
Country of Publication: United States

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Author Biography - Donald A. Norman

Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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