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Description - Relationship Msarketing by Regis McKenna

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

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Book Details

ISBN: 9780201622409
ISBN-10: 0201622408
Format: Paperback
(235mm x 155mm x mm)
Pages: 256
Imprint: Basic Books
Publisher: INGRAM PUBLISHER SERVICES US
Publish Date: 30-Apr-1993
Country of Publication: United States

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Author Biography - Regis McKenna

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

Books By Regis McKenna

Total Access by Regis McKenna
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Real Time by Regis McKenna
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