From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.
Buy Relationship Msarketing book by Regis McKenna from Australia's Online Bookstore, Boomerang Books.
(235mm x 155mm x 14mm)
Publisher: The Perseus Books Group
Country of Publication:
Author Biography - Regis McKenna
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.