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Description - Relationship Msarketing by Regis McKenna

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

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Book Details

ISBN: 9780201622409
ISBN-10: 0201622408
Format: Paperback
(235mm x 155mm x mm)
Pages: 256
Imprint: Basic Books
Publish Date: 30-Apr-1993
Country of Publication: United States

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Author Biography - Regis McKenna

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

Books By Regis McKenna

Total Access by Regis McKenna
Hardback, March 2002
Real Time by Regis McKenna
Paperback, February 1999