Call Boomerang Books 1300 36 33 32

Description - The Numerati by Stephen Baker

In a world teeming with data, we ourselves become the math nerds' most prized specimens. In The Numerati Stephen Baker, a Business Week senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop -- and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way politicians try to win our votes and protect us from terrorist attacks. There's the robotic librarian using a combination of algebra and geometry to analyse thousands of press articles and blog posts in English.Then there are the mathematicians helping to map out advertising campaigns, changing the nature of research in newsrooms and in biology labs, enabling marketers to forge new one-on-one relationships with customers. Baker asks the fundamental question- If long articles full of twists and turns can be reduced to a mathematical essence, what's next? Will the power of mathematicians to make sense of personal data and to model the

Buy The Numerati by Stephen Baker from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780224080576
ISBN-10: 0224080571
Format: Paperback
(233mm x 152mm x 18mm)
Pages: 256
Imprint: Jonathan Cape Ltd
Publisher: Vintage Publishing
Publish Date: 6-Nov-2008
Country of Publication: United Kingdom

Book Reviews - The Numerati by Stephen Baker

» Have you read this book? We'd like to know what you think about it - write a review about Numerati book by Stephen Baker and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Stephen Baker

Stephen Baker began covering technology for BusinessWeek as Paris-based European correspondent 1998. He moved to New York in 2002 as acting senior editor for info tech, and is now a senior writer. e is a leader in new media at BusinessWeek and coauthor of Blogspotting.net, a blog featured as one of the 50 blogs to watch by The New York Times.

Books By Stephen Baker

Litigating Trust Disputes in Jersey by Stephen Baker
Hardback, February 2017
$576.00
British Media and Bloody Sunday by Stephen Baker
Paperback, January 2015
$128.70
How to Live with a Neurotic Dog by Stephen Baker
Hardback, June 2014
$15.44
Hemispheres by Stephen Baker
Paperback, March 2012
$20.69