Focusing on the center of conservative evangelical culture - the white, middle-class Americans who can afford to buy "Christian lifestyle" products - she examines the industrial history of evangelical media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace. To garner a wider audience, Hendershot argues, evangelicals have had to temper their message. But in so doing, they have painted themselves into a corner. In the postwar years, evangelical media wore the message of salvation on its sleeve, but as the evangelical media industry has grown, its most popular products have become those with heavily diluted Christian messages. In the eyes of many followers, the evangelicals who purvey such products are considered sellouts - hucksters more interested in making money than spreading the word of God.
Buy Shaking the World for Jesus book by Heather Hendershot from Australia's Online Bookstore, Boomerang Books.
(235mm x 165mm x 19mm)
University of Chicago Press
Publisher: The University of Chicago Press
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Author Biography - Heather Hendershot
Heather Hendershot is associate professor in the media studies department at Queens College, The City University of New York. She is the author of Saturday Morning Censors: Television Regulation before the V-Chip and editor of Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids.