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Focusing on the center of conservative evangelical culture - the white, middle-class Americans who can afford to buy "Christian lifestyle" products - she examines the industrial history of evangelical media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace. To garner a wider audience, Hendershot argues, evangelicals have had to temper their message. But in so doing, they have painted themselves into a corner. In the postwar years, evangelical media wore the message of salvation on its sleeve, but as the evangelical media industry has grown, its most popular products have become those with heavily diluted Christian messages. In the eyes of many followers, the evangelicals who purvey such products are considered sellouts - hucksters more interested in making money than spreading the word of God.

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Book Details

ISBN: 9780226326795
ISBN-10: 0226326799
Format: Hardback
(235mm x 165mm x 19mm)
Pages: 272
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 4-May-2004
Country of Publication: United States


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Author Biography - Heather Hendershot

Heather Hendershot is associate professor in the media studies department at Queens College, The City University of New York. She is the author of Saturday Morning Censors: Television Regulation before the V-Chip and editor of Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids.

Books By Author Heather Hendershot

Open to Debate by Heather Hendershot

Open to Debate

Hardback, October 2016
What's Fair on the Air? by Heather Hendershot

What's Fair on the Air?

Paperback, August 2011
Nickelodeon Nation by Heather Hendershot

Nickelodeon Nation

Paperback, February 2004