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Description - The Laws of Cool by Alan Liu

At the core of this book are an assessment of this new cool and a measured consideration of its potential and limitations as a popular new humanism. According to Liu, cool at once mimics and resists the postindustrial credo of innovation and creative destruction, which holds that the old must perpetually give way to the new. Information, he maintains, is no longer used by the cool just to revolutionize human knowledge - it is also used to resist it. What counts as cool today, however, is too frequently narrow, shallow, and self-centered. The challenge for the humanities, then, is to help redefine cool and to use technology in a way that mediates between knowledge work and a fuller lifework glimpsed in historical lives and works. A study of enormous scope, ambition, and intellect, The Laws of Cool provides an indispensable account of knowledge work today and in the future.

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Book Details

ISBN: 9780226486994
ISBN-10: 0226486990
Format: Paperback
(231mm x 135mm x mm)
Pages: 552
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 1-Oct-2004
Country of Publication: United States

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Author Biography - Alan Liu

Alan Liu is professor of English at the University of California, Santa Barbara. He is the author of Wordsworth: The Sense of History and the developer of The Voice of the Shuttle (, one of the earliest and most active humanities portals on the Web. His major online initiatives also include Romantic Chronology and Palinurus: The Academy and the Corporation - Teaching the Humanities in a Restructured World.

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