Description - Multimodality and Genre by John Bateman
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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(216mm x 140mm x 22mm)
Publisher: Palgrave Macmillan
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Author Biography - John Bateman
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.