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Description - Harry Potter by Susan Gunelius

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Book Details

ISBN: 9780230203235
ISBN-10: 023020323X
Format: Hardback
(229mm x 152mm x mm)
Pages: 194
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 3-Jun-2008
Country of Publication: United Kingdom

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Author Biography - Susan Gunelius

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (, a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including,,,, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at and her company blog at

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