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Description - The DNA of Customer Experience by Colin Shaw

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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Book Details

ISBN: 9780230500006
ISBN-10: 0230500005
Format: Hardback
(216mm x 140mm x mm)
Pages: 186
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 10-May-2007
Country of Publication: United Kingdom

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Author Biography - Colin Shaw

COLIN SHAW has worked for a number of blue chip companies including Mars Ltd., Rank Xerox and BT. He is a Founding Partner of Beyond Philosophy and the author of two successful and influential books, Building Great Customer Experiences and Revolutionize Your Customer Experience. He is a regular speaker at conferences and events appears frequently on television and radio and has had many articles published in newspapers and magazines. He is a leading management expert on the customer experience.

Books By Colin Shaw

Emerging Leader by Colin Shaw
Paperback, April 2013
Deciding What We Watch by Colin Shaw
Paperback, April 1999