Description - The DNA of Customer Experience by Colin Shaw
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Buy The DNA of Customer Experience by Colin Shaw from Australia's Online Independent Bookstore, Boomerang Books.
(216mm x 140mm x mm)
Publisher: Palgrave Macmillan
Country of Publication:
Book Reviews - The DNA of Customer Experience by Colin Shaw
Author Biography - Colin Shaw
COLIN SHAW has worked for a number of blue chip companies including Mars Ltd., Rank Xerox and BT. He is a Founding Partner of Beyond Philosophy and the author of two successful and influential books, Building Great Customer Experiences and Revolutionize Your Customer Experience. He is a regular speaker at conferences and events appears frequently on television and radio and has had many articles published in newspapers and magazines. He is a leading management expert on the customer experience.