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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

Buy DNA of Customer Experience book by Colin Shaw from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780230500006
ISBN-10: 0230500005
Format: Hardback
(216mm x 140mm x 16mm)
Pages: 206
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 10-May-2007
Country of Publication: United Kingdom

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Author Biography - Colin Shaw

COLIN SHAW is author of two best selling books 'Building Great Customer Experiences'and 'Revolutionise your Customer Experience. He is the Founder and CEO of Beyond Philosophy, the worlds leading thought leader in the Customer Experience. They provide Strategic Guidance, Market Research and Education services from their offices in London, England and Atlanta, USA. Beyond Philosophy(TM) boasts a number of the worlds largest organisations as clients including Microsoft, T-Mobile, FedEx, IBM and Her Majesty's Cabinet office to name a few. Due to his expertise Colin has appeared many times on CNN, BBC TV, Sky News & various Radio stations. He has also appeared in most of the National Press in the UK and many other trade publications. He is a sought-after and accomplished speaker, delivering key note speeches around the globe, and is a member of both the International Federation for Professional Speakers and the UK Professional Speakers Association. www.beyondphilosophy.com

Books By Author Colin Shaw

Revolutionize Your Customer Experience by Colin Shaw

Revolutionize Your Customer Experience

Hardback, September 2004
$113.27
Building Great Customer Experiences by Colin Shaw

Building Great Customer Experiences

Hardback, September 2002
$113.27
Deciding What We Watch by Colin Shaw

Deciding What We Watch

Hardback, April 1999
$217.76