Description - Managing Green Issues by Tom Curtin
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Buy Managing Green Issues by Tom Curtin from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x mm)
Publisher: Palgrave Macmillan
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Author Biography - Tom Curtin
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specializes in the management of green issues and is a freelance business writer and journalist. For more information visit his website at www.greenissues.com